Our Story
From Colombia to Park Street: A Family Legacy in Gold
Pereira Jewelry didn’t start in a boardroom. It started with Luis and María Pereira, a husband and wife who left Colombia in 1993 with a dream and a craft. Luis had already spent years mastering the goldsmith’s bench; by now, he’s been a jeweler for more than 35 years.
In 2000, they opened the doors of Pereira Jewelry in Hartford. More than 25 years later, the family business they built is still family-run — and today their children are carrying the legacy forward, turning a single counter into one of New England’s most trusted names in gold and custom jewelry.
Through it all, one thing has never changed: every piece, every repair, every detail still passes through hands the Pereira family knows by name. When you buy from us, you’re not buying from a chain. You’re becoming part of a story that started with two people, one dream, and a promise to do it right.
THREE STATS
25+ → Years in Business
35+ → Years at the bench
2 → Generations
WHAT WE STAND FOR
What You Get When You Buy From Pereira
Quality That Lasts
Every piece in our store, online or in person, is hand-checked by our master jeweler before it ever reaches you. No mass-produced shortcuts. No mystery quality.
Service in Your Language
Our team is fully bilingual in English and Spanish. Whether you walk in or DM us, you'll be understood, helped, and respected, every time.
Real Options, Real People
We offer financing through Affirm online, plus Acima and Snap in-store. Because the right piece shouldn't wait for the right month.
The Hands Behind Every Piece
The people you meet in our store, or on our videos, are the same people
who design, sell, repair, photograph, and ship your jewelry.
Luis Pereira
Juan Pereira
Diego Pereira
Vanessa Pereira
