Privacy Policy
Last Updated: [07 – 07 -2026]
Pereira Jewelry, together with its owners and affiliates (“Pereira Jewelry,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information we collect about you. This Privacy Policy describes how we collect, use, share, and protect your personal information. It applies to information gathered through our website, www.pereirajewelry.com, our physical store located at 569 Park St, Hartford, CT 06106, and all of our related products, services, and social media interactions — including Instagram, TikTok, Facebook, YouTube, and Pinterest (collectively, our “Services”).
By using any of our Services, visiting our website, making a purchase, or voluntarily providing your personal information, you acknowledge that you have read and understood the practices described in this Privacy Policy.
1. Changes to This Policy
We reserve the right to modify, alter, or update this Privacy Policy at any time and at our sole discretion. Any changes become effective immediately upon posting the revised version to our website, with an updated “Last Updated” date. Your continued use of our Services after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.
This Privacy Policy is subject to and incorporated into our Terms & Conditions governing your use of the Services.
2. Third-Party Services We Do Not Control
This Privacy Policy does not apply to information collected or processed by third parties acting as independent data controllers for their own purposes. This includes, but is not limited to, our payment processor (Stripe), our financing providers (Affirm, Acima, and Snap Finance), our shipping carrier (FedEx), our email and SMS platform (Klaviyo), and the social media platforms we use. These third parties handle your information according to their own privacy policies, and we are not responsible for their practices or compliance. We encourage you to review their policies directly.
3. Information We Collect
We collect several categories of personal information through our Services:
Directly from you — when you provide it, such as when you:
- Sign up for email or SMS notifications (your email address and/or phone number)
- Create an account (first and last name, email address, password)
- Place an order (name, billing and shipping address, email, phone number, and payment details)
- Request custom work or a repair (design specifications, photos, contact details)
- Contact us by phone, email, live chat, or social media (any information you choose to share)
Automatically — through cookies, pixel tags, logging, and analytics tools as you use our Services, including:
- Device attributes (hardware and software details, unique device identifiers, language and regional settings)
- Network information (IP address, network provider)
- Usage data (pages visited, time on page, dates and times of visits, referring links, and similar activity across our site and email campaigns)
From third-party sources — including our payment processor, financing partners, shipping and fraud-prevention vendors, email/SMS platform (Klaviyo), and analytics providers (such as Google Analytics, Google Ads, Meta, and TikTok), as well as your public interactions with us on social media.
We may also collect non-identifiable or aggregated data. If such data is ever combined with your personal information, we treat it as personal information under this Policy.
You have choices about what you share. You may decline to provide certain information, but if it is necessary to deliver a Service, you may not be able to use that Service. You may also adjust your browser and device settings to limit automatic data collection.
4. Cookies & Tracking Technologies
We use cookies, pixel tags, and similar technologies to personalize and improve your experience, keep items in your cart, diagnose technical issues, administer the Services, measure the effectiveness of our marketing, and understand how visitors use our site. This includes tools such as Google Analytics, Google Tag Manager, the Meta Pixel, and the TikTok Pixel.
You can manage your cookie preferences at any time through the consent banner on our website or through your browser settings. We honor recognized browser-based opt-out signals, including Global Privacy Control (GPC), where required by law.
5. How We Use Your Information
We use the personal information we collect to:
- Provide, operate, and improve our Services
- Process transactions, fulfill orders, and arrange shipping and delivery
- Process financing applications through our partners (with your consent)
- Communicate with you, including responding to inquiries and providing customer support
- Send marketing communications, promotions, and newsletters (where permitted)
- Personalize your experience and provide tailored product recommendations
- Detect, prevent, and investigate fraud and secure our Services
- Analyze usage patterns to improve our website and offerings
- Comply with legal obligations and enforce our Terms
6. How We Share Your Information
We share personal information only as described in this Policy or with your consent. We may share it with:
- Service providers — to process payments (Stripe), fulfill and ship orders (FedEx), screen for fraud, provide email/SMS marketing (Klaviyo), and support our operations
- Financing partners — Affirm, Acima, and Snap Finance, when you choose to apply for financing (see Section 7)
- Business partners — for joint marketing or promotional activities, where applicable
- Legal and regulatory authorities — when required to comply with the law, respond to legal process, or protect our rights, property, safety, or that of others
- In a business transfer — in connection with a merger, sale, or transfer of our assets
We do not sell your personal information for money. To the extent that certain data sharing for targeted advertising is considered a “sale” or “sharing” under applicable law, you may opt out as described in Section 11.
7. Financing Partners
If you choose to apply for financing through Affirm, Acima, or Snap Finance, you will provide information directly to that provider, and they may perform a credit inquiry (typically a soft check) as part of their own process. These providers act as independent controllers of the information you submit to them, and their use of your data is governed by their own privacy policies. We are not responsible for their decisions, terms, or data practices.
8. Payment Processing
Online payments are processed securely by Stripe. We do not store your full credit or debit card numbers on our servers. Stripe processes and protects your payment information under its own security standards and privacy policy. In-store card payments are processed through EMV-compliant terminals.
9. Data Security
We implement reasonable technical, administrative, and organizational measures — including encryption, access controls, fraud screening, and periodic security assessments — to protect your personal information against unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You provide information to us at your own risk.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, provide our Services, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
11. Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- The right to access or request a copy of the personal information we hold about you
- The right to correct inaccurate personal information
- The right to delete your personal information
- The right to opt out of the sale or sharing of your personal information and of targeted advertising
- The right to withdraw consent and unsubscribe from marketing communications
- The right to non-discrimination for exercising your privacy rights
Connecticut residents: Under the Connecticut Data Privacy Act (CTDPA), you have the rights listed above, including the right to appeal a denial of a request. To appeal, contact us at privacy@pereirajewelry.com with “Privacy Appeal” in the subject line.
California residents: Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to know what personal information we collect, the right to request deletion, the right to correct, and the right to opt out of the sale or sharing of your personal information. We will not discriminate against you for exercising these rights.
To exercise any of these rights, To request deletion of your personal information specifically, email us at privacy@pereirajewelry.com and we will process your request as required by law. We will verify your request and respond within the timeframe required by applicable law. You may also designate an authorized agent to make a request on your behalf.
12. Marketing Communications
You can opt out of marketing emails at any time by clicking “unsubscribe” in any email, and out of SMS messages by replying STOP. Please note that even after opting out of marketing, we may still send you transactional messages related to your orders, repairs, or account.
13. Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. In accordance with the Connecticut Data Privacy Act, we do not knowingly process the personal data of any consumer we know to be between 13 and 16 for targeted advertising or sale without consent. If you believe a child has provided us with personal information, please contact us at privacy@pereirajewelry.com and we will take steps to delete it.
14. Third-Party Links
Our Services may contain links to third-party websites or platforms that we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any site you visit.
15. Governing Law
This Privacy Policy is governed by the laws of the State of Connecticut, without regard to its conflict-of-law principles.
16. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Pereira Jewelry
569 Park St, Hartford, CT 06106
privacy@pereirajewelry.com
(860) 805-8424
By using our Services, you agree to the terms of this Privacy Policy.
SMS MESSAGING POLICY
Effective Date: July 2026
Pereira Jewelry uses Klaviyo to send SMS communications. This policy explains how we collect and manage phone numbers for text messaging.
Consent. By providing your phone number through a website form, at checkout, in-store, or during account registration and opting in, you give express consent to receive SMS messages from Pereira Jewelry, including order updates, promotional offers, and important notifications. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.
Opt-Out. You can cancel at any time by replying STOP to any message. For help, reply HELP or contact us at privacy@pereirajewelry.com or (860) 805-8424.
Use of Information. Phone numbers are used only for the purposes stated at collection. We use Klaviyo as our third-party provider, and mobile opt-in data is never shared or sold to third parties or affiliates for their own marketing purposes.
Security & Retention. We apply reasonable safeguards to protect your number and retain it only as long as necessary or as required by law.
Compliance. We comply with the Telephone Consumer Protection Act (TCPA) and applicable regulations. We may update this policy and will post changes with a revised effective date.
EMAIL POLICY
Effective Date: July 2026
Pereira Jewelry uses Klaviyo to send email communications.
Consent. By providing your email address and opting in, you consent to receive emails from us, including order updates, promotions, newsletters, and important notifications.
Opt-Out. You may unsubscribe at any time using the link in any email or by contacting us. Note that transactional emails related to your orders and account are not marketing and may still be sent.
Use of Information. Email addresses are used only for the purposes stated at collection and are handled by Klaviyo as our third-party provider under its own security obligations.
Security & Retention. We protect email addresses with reasonable measures and retain them only as long as necessary or as required by law.
Compliance. We comply with the CAN-SPAM Act and applicable regulations. We may update this policy and will post changes with a revised effective date.
For questions about any of these policies, contact privacy@pereirajewelry.com or (860) 805-8424.